Our Goal
At JoLida, the goal of audio reproduction is to provide the highest level of quality sound.
Quality sound cannot cure the ills of the world. So why is the quality of sound important? It is a matter of quality of
life. Hearing is one of the five senses and is an important connection to the physical world. We can touch and feel
textures with our fingers, our tongues can taste the salt or sweet of life, we can visualize the world around us, smell
aromas of perfume, and we can hear the sounds of life around us. Hearing connects our emotional being with
other people, with thoughts, with understanding. To lose this sense is to lose an important facet of interaction with
the world. So how does it affect the quality of our life. When you listen to music or the sounds of a movie track, is it
sufficient to hear tinny sounds or the flabby bass of a substandard electronic system. When you are relaxing with a
cup of coffee on an early fall Saturday morning with a light rain coming down, does the sound system enhance or
detract the moment. As much as good smells, pleasant surroundings, and visual stimulation can create a positive
atmosphere, so too quality sound can significantly contribute to the positive aspects of that atmosphere.
In real estate, there is a saying that when looking for a house you should follow three criteria. Location, location,
location. It is not so different when seeking a home entertainment system, the three criteria are quality sound,
quality sound, quality sound. We live in an age where the choices fly though the market with this feature, that
digital format, this remote control, and that convenience of two hundred programming modes. Most of us have
either jettisoned to the dump or filled the closet with goods that seemed “cool” at the time. The material things in
life that stay with us are goods that are useful, functional and enhance our lifestyle. Given this type of criteria, our
audio/audio visual systems should not mirror the coolest toy or the neatest feature but first and foremost the basic
what does it sound like. I am certain that a person would easily forego three hundred programming modes for a
system that produced the highest level of quality sound over the years.
Our Philosophy
In keeping with our mission, JoLida will bring quality audio equipment at a value price.
Scope of JoLida
H.A. Overstreet writes, “I have my own particular sorrows, loves, delights; and you have yours. But sorrow,
gladness, yearning, hope, love, belong to all of us, in all times and in all places. Music is the only means whereby
we feel these emotions in their universality.” The voice and instruments of music are expressed by mankind in its
symphonies, movies, rock and roll concerts, theater, ballet and even the simple tune we hum on our way to work.
Starting with the initial phonograph inventions of Thomas Edison, the technology of electronic sound reproduction
has become woven into the fabric of our lives. Radios, televisions and music systems have become common items
in nearly every household of the industrial world.
For the past four decades, U.S. industrial energy has been harnessed to provide products that improve lifestyle. It
ranges from food, to medicine, to architecture, to luxurious minivans, to designer kitchen sinks found in the Home
Depot Boutique stores. Electronic sound reproduction can impact the quality of an individual's life. However, in the
past ten years, the majority of technical advances in electronic sound reproduction has emphasized convenience
and features. We believe that compromising sound quality proportionally diminishes the experience of H.A. Street's
universality of emotions.
JoLida's's focus is to connect our clients to superior sound.
Mission Statement:
JoLida is a communication company. We believe that sound can have a great impact on the life of an individual.
Sound has the capacity to inspire, stir emotion and create empathy. It encompasses the whole range of human
emotions and transcends age, color, race, culture and walk of life and goes right to the heart of our humanness.
The ability to create emotion is the province of the artist. Our task is to provide the electronic means by which this
artistry can be communicated as the artist intended, hence we are a communication company not the
communication. We are the message bearer, not the message. Therefore, our mission is to develop, manufacture
and distribute quality sound systems.
Our Company
Background Information on JoLida, Inc.
What is a JoLida?
A privately held company that was incorporated in the state of Maryland in 1983.
Until 1995, JoLida’s primary line of business was the fabrication of vacuum tubes, cavities and assorted electronic
parts. In 1995, JoLida launched a line of Integrated Stereo Tube Amplifiers in the US market.
How did we get into the amplifier business?
In 1993, JoLida designed a series of large transformers for an industrial customer in which one of the main design
criteria was low noise characteristics over a wide signal. It was then suggested that if the size of the transformers
were reduced, they would be highly applicable to tube amplifier transformer. Please note that in a tube amplifier,
the transformer is the heart of the unit. The market criteria was that the bulk of our line would have to retail below
$1,000. We just believed that the world did not need another $4,000 amplifier.
In January of 1995, the first of the amplifier line was introduced at the 1995 Las Vegas Consumer Electronics Show
(CES) and resulted in winning two Engineering Design and Innovation Awards from the Electronic Industrial
Association in spite of a skeptical dealer audience.
What are the major design criteria for our products?
Although this question does not exactly fit background information in terms of who, what, when, where and how, it
does provide the reader a glimpse of our approach into the design and manufacture of JoLida product.
Superior Sound in its price category.
Reliability and safety: A function of manufacturing with quality parts, design and quality control.
Utility: We believe that in a single household, there will be multiple users and multiple uses. The issue is not just
to have the amplifier to perform, it had to bring quality sound to the reproduction of the Back Street Boys as well as
Mozart.
Value: This is balance between the actual cost of the system and how often it is used. Value is when the system
becomes a part of the fabric of the person’s quality of life.
At JoLida, the goal of audio reproduction is to provide the highest level of quality sound.
Quality sound cannot cure the ills of the world. So why is the quality of sound important? It is a matter of quality of
life. Hearing is one of the five senses and is an important connection to the physical world. We can touch and feel
textures with our fingers, our tongues can taste the salt or sweet of life, we can visualize the world around us, smell
aromas of perfume, and we can hear the sounds of life around us. Hearing connects our emotional being with
other people, with thoughts, with understanding. To lose this sense is to lose an important facet of interaction with
the world. So how does it affect the quality of our life. When you listen to music or the sounds of a movie track, is it
sufficient to hear tinny sounds or the flabby bass of a substandard electronic system. When you are relaxing with a
cup of coffee on an early fall Saturday morning with a light rain coming down, does the sound system enhance or
detract the moment. As much as good smells, pleasant surroundings, and visual stimulation can create a positive
atmosphere, so too quality sound can significantly contribute to the positive aspects of that atmosphere.
In real estate, there is a saying that when looking for a house you should follow three criteria. Location, location,
location. It is not so different when seeking a home entertainment system, the three criteria are quality sound,
quality sound, quality sound. We live in an age where the choices fly though the market with this feature, that
digital format, this remote control, and that convenience of two hundred programming modes. Most of us have
either jettisoned to the dump or filled the closet with goods that seemed “cool” at the time. The material things in
life that stay with us are goods that are useful, functional and enhance our lifestyle. Given this type of criteria, our
audio/audio visual systems should not mirror the coolest toy or the neatest feature but first and foremost the basic
what does it sound like. I am certain that a person would easily forego three hundred programming modes for a
system that produced the highest level of quality sound over the years.
Our Philosophy
In keeping with our mission, JoLida will bring quality audio equipment at a value price.
Scope of JoLida
H.A. Overstreet writes, “I have my own particular sorrows, loves, delights; and you have yours. But sorrow,
gladness, yearning, hope, love, belong to all of us, in all times and in all places. Music is the only means whereby
we feel these emotions in their universality.” The voice and instruments of music are expressed by mankind in its
symphonies, movies, rock and roll concerts, theater, ballet and even the simple tune we hum on our way to work.
Starting with the initial phonograph inventions of Thomas Edison, the technology of electronic sound reproduction
has become woven into the fabric of our lives. Radios, televisions and music systems have become common items
in nearly every household of the industrial world.
For the past four decades, U.S. industrial energy has been harnessed to provide products that improve lifestyle. It
ranges from food, to medicine, to architecture, to luxurious minivans, to designer kitchen sinks found in the Home
Depot Boutique stores. Electronic sound reproduction can impact the quality of an individual's life. However, in the
past ten years, the majority of technical advances in electronic sound reproduction has emphasized convenience
and features. We believe that compromising sound quality proportionally diminishes the experience of H.A. Street's
universality of emotions.
JoLida's's focus is to connect our clients to superior sound.
Mission Statement:
JoLida is a communication company. We believe that sound can have a great impact on the life of an individual.
Sound has the capacity to inspire, stir emotion and create empathy. It encompasses the whole range of human
emotions and transcends age, color, race, culture and walk of life and goes right to the heart of our humanness.
The ability to create emotion is the province of the artist. Our task is to provide the electronic means by which this
artistry can be communicated as the artist intended, hence we are a communication company not the
communication. We are the message bearer, not the message. Therefore, our mission is to develop, manufacture
and distribute quality sound systems.
Our Company
Background Information on JoLida, Inc.
What is a JoLida?
A privately held company that was incorporated in the state of Maryland in 1983.
Until 1995, JoLida’s primary line of business was the fabrication of vacuum tubes, cavities and assorted electronic
parts. In 1995, JoLida launched a line of Integrated Stereo Tube Amplifiers in the US market.
How did we get into the amplifier business?
In 1993, JoLida designed a series of large transformers for an industrial customer in which one of the main design
criteria was low noise characteristics over a wide signal. It was then suggested that if the size of the transformers
were reduced, they would be highly applicable to tube amplifier transformer. Please note that in a tube amplifier,
the transformer is the heart of the unit. The market criteria was that the bulk of our line would have to retail below
$1,000. We just believed that the world did not need another $4,000 amplifier.
In January of 1995, the first of the amplifier line was introduced at the 1995 Las Vegas Consumer Electronics Show
(CES) and resulted in winning two Engineering Design and Innovation Awards from the Electronic Industrial
Association in spite of a skeptical dealer audience.
What are the major design criteria for our products?
Although this question does not exactly fit background information in terms of who, what, when, where and how, it
does provide the reader a glimpse of our approach into the design and manufacture of JoLida product.
Superior Sound in its price category.
Reliability and safety: A function of manufacturing with quality parts, design and quality control.
Utility: We believe that in a single household, there will be multiple users and multiple uses. The issue is not just
to have the amplifier to perform, it had to bring quality sound to the reproduction of the Back Street Boys as well as
Mozart.
Value: This is balance between the actual cost of the system and how often it is used. Value is when the system
becomes a part of the fabric of the person’s quality of life.
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